Wednesday, 22 January 2014

Gettin' it Right

Courtesy of Denham

It's always a good thing when a company knows it's audience, but it's even better when it knows the audience well enough to get away with lightly mocking them in an ad campaign.

This is an example of that, and it strikes the ideal balance between piss-take and wry observation, from Denham the Jeanmaker Denham the jeanmaker.

It's also a fine homage to the Christian Bale starring/Bret Easton Ellis penned American Psycho, imagining what protagonist Patrick Bateman would've been like were he a hipster with a jeans obsession.

Only in Amsterdam could they have come up with this, and it's executed perfectly in every sense of the word.

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