3210, 3310, 8500, What were the correlation between those numbers? Searching my mind, those numbers ring a bell, an all too familiar bell by the name of 'Nokia'. A once dominating force in the world of mobile phones. It was solid form factor that was the correlation between these three numbers and it went something like this. The higher the number, the smaller the phone.
"Tank like resistance"
I remember when I was young my best friend had had a 3210 and we was somewhat amazed at the tank like resistance his phone had. We'd actively spend all afternoon trying to pierce its armor like shell. I guess thats what kids do in general, try to deconstruct things, or maybe it was just us, we were kinda crazy kids.
We had this one exercise that we liked to call "The Rocket ship" which involved launching the phone as high as possible in his front yard and watching it fall lifelessly to the ground again. Then afterwards we would play autopsy and assess the damage in our post-mortem report, only to watch the phone revive itself in a slow flickering motion, it was slightly dissapointing and very impressive that it didn't die but survived our torture.
In a way, I guess you could say the phone was immortal. I mean if it doesn't break at the mercy of a couple of deviously determined kids then it is in that sense somewhat immortal and I am sure a lot of you would agree with me.
But what isn't immortal or everlasting is Nokia's once monopolistic share of the market. With an ever "growing in demand" audience, in the last couple of years Nokia has slowly slipped from pole position to second place after being over taken by Samsung earlier this year. But if all goes to plan, Nokia's new flagship model the Lumia 925 is going to change all that and propel Nokia back into first place.
"Play autopy and assess the damage"
Focusing on a niche offering that so far all the other competitors quite simply s*ck at. Low light photography. Nokia has managed to make quite an interesting proposition to the next wave of consumers reaching the end of their contracts and looking for an upgrade.
Check out the video above to get a better idea of what we're talking about.